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Research papers

In situ interview

The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Marie Paule Lagrange, Jacqueline Carof
Company: GMV Conseil
November 1, 1977
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Citation

Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-situ-interview